YOU'RE INVITED: McDonald's Celebrates Grimace's Birthday with Special Meal & Shake

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06 Jun, 2023, 08:00 ET

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Fans can join in on the festivities at participating U.S. restaurants beginning June 12

CHICAGO, June 6, 2023 /PRNewswire/ -- Whether you've attended an epic party at the PlayPlace or swapped the fancy dinner for what you were really craving (hello, McNuggets), we know birthdays with McDonald's hold a special place in our fans' hearts. Now, we're inviting everyone to create new birthday memories with us... this time, in honor of their fuzzy purple bestie. Get your party hat ready, 'cause we're celebrating Grimace's birthday.

Starting June 12, fans can get in on the festivities with the Grimace Birthday Meal* – featuring a limited-edition purple shake inspired by Grimace's iconic color and sweetness. The meal also comes with the choice of a Big Mac® or 10-piece Chicken McNuggets®, and World Famous Fries®. Some other ways to toast to Grimace's birthday this month include:

"Our fans have amazing childhood memories of their birthdays at McDonald's...and Grimace's Birthday is all about paying homage to the amazing, fun moments we all share," said Tariq Hassan, Chief Marketing and Customer Experience Officer at McDonald's USA. "We're excited to put a modern spin on these memories to continue to drive McDonald's relevance with a new generation. Grimace is the perfect lovable icon to have McDonald's meet our fans at the intersection of nostalgia and culture."

For those just realizing how little you actually know about your purple pal...Grimace is from Grimace Island and comes from a huge family (including his Grandma Winky, aunts Millie and Tillie and his Uncle O'Grimacey!) Our timeless bestie has become a fan-favorite known for his signature fuzzy purple look, friendly and playful personality, love for shakes, and of course – ambiguous nature. What exactly is Grimace? Perhaps we'll never know...

It's going to be a party, so gather your friends. We can't wait to see all the ways you celebrate Grimace's birthday with us starting next week – see you at McDonald's!

*The Grimace Birthday Meal and Shake is available at participating restaurants nationwide, while supplies last starting June 12 via the McDonald's App, drive-thru, McDelivery or in-restaurant. McDelivery available at participating McDonald's. Prices may be higher than at restaurants. Delivery/other fees may apply.

About McDonald's USA McDonald's USA, LLC, serves a variety of menu options made with quality ingredients to millions of customers every day. Ninety-five percent of McDonald's approximately 13,500 U.S. restaurants are owned and operated by independent business owners. For more information, visit www.mcdonalds.com, or follow us on Twitter @McDonalds and on Facebook at www.facebook.com/mcdonalds.

Contact: Laura Wanerka [email protected]

SOURCE McDonald's USA, LLC