Dry Cleaning Franchise Celebrates 75Th Anniversary With Debut of “ultimate Thrifting Guide”

October 16, 2024 // Franchising.com // NAPLES, Fla. – Martinizing Cleaners has unveiled its “Ultimate Thrifting Guide” to help the emerging wave of apparel shoppers best understand the various fabrics, designs, and signs of wear and tear they will encounter on their savings hunts.

DuBois pointed out that according to ThredUp, 65% of Gen Z and Millennials shopped for secondhand apparel in 2023 with 41% of consumers reporting that when seeking a deal on apparel, secondhand is their first option. ThredUp also shared that the $230 billion global secondhand apparel market is expected to grow three times faster than the overall apparel market to reach $350 billion by 2028 with new shoppers accounting for 65% of the spend.

“So many thrifters are encountering fabrics, designs and flaws that they may not have seen before and they don’t have the kind of knowledge that our franchisees do,” DuBois said. “Whether shopping for high-end brands or dealing with rare items, we wanted to provide a variety of tips that will make for a more enjoyable and thoughtful shopping experience while also helping the average consumer understand how important proper care is for maintaining their great finds.”

The guide includes the following tips:

FABRICS

WEAR AND TEAR Turn clothes inside out before you bring them to checkout. This is where you’ll find the info you need about the quality, wear and tear of the garment. Look for these signs:

IMPORTANT TIP We don’t know where thrift store clothing has been stored, worn, or when it was last cleaned. Wear a thin layer of clothing underneath so the item doesn’t come into direct contact with your skin.

SOURCE Martinizing Cleaners

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Martinizing pioneered the concept of on-premise dry cleaning service, and quickly became the largest dry cleaning franchise in the world.

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